A top-up is not a strategy.
It is a multiplier.
Used correctly, Meta Top-Ups extend what is already working.
They strengthen reach, reinforce messaging, support campaign bursts,
and keep the brand visible when attention begins to shift.
But when the core idea is weak, more spend only makes the weakness more visible.
The question is not:
“How much should we boost?”
The better question is:
“What deserves to be amplified?”
Fuel up your Ad Account without limits for a nominal fee