- Culture
- Blogs
- Offices
- Contact
We design, plan and buy across ATL, Digital and OOH as one connected system. Every touchpoint plays its part. Every channel amplifies the other.
We align metrics across the entire ecosystem to track what truly matters.
Media doesn't move in a straight line anymore. It moves across a screen at a bus stop, a broadcast slot, a programmatic auction, and a radio drive-time break — often in the same hour, for the same audience. We plan and buy across all of it as one connected system, not seven separate vendors.
Television and broadcast buying places a brand's message on national and regional channels through negotiated airtime, sponsorships, and programmatic broadcast deals. It remains the fastest way to build broad reach and trust at scale.
Static OOH covers billboards, transit shelters, and large-format print sites; digital OOH (DOOH) covers the same physical locations powered by digital screens capable of dynamic, time- and context-triggered creative.
Media placed on buses, taxis, ride-share fleets, trucks, and transit vehicles, turning everyday movement through a city into continuous, mobile brand exposure.
The automated buying of digital ad inventory across exchanges and platforms in real time, using data and algorithms to place the right message in front of the right audience at the right moment.
Real-time bidding (RTB) auctions inventory impression-by-impression, with buyers competing in milliseconds based on audience value, context, and campaign priority.
Radio buying secures airtime across national, regional, and local stations, including live-read sponsorships and scheduled spot campaigns.
Ad exchange (ADEX) inventory refers to the pooled digital ad space available across multiple publishers and platforms, accessible through programmatic marketplaces rather than direct, one-to-one deals.
Every channel above feeds into and draws from the same system — the same audience data, the same measurement logic, the same reporting line. Nothing runs in isolation, which means nothing gets measured in isolation either.
Where every channel's plan, price, and pacing is coordinated against a single brief.
Horseshoe Worldwide plans and buys media across every major channel in every market a brand needs to be in — broadcast, out-of-home, mobile, programmatic, and radio, coordinated through one system rather than a patchwork of local vendors. Geography is not a constraint on the plan. It's a variable inside it.
What is integrated media planning and buying? Integrated media planning and buying is the process of coordinating audience strategy, negotiation, and purchase across every media channel — television and broadcast, static and digital out-of-home, moving-vehicle media, programmatic digital buying, auction-based bidding, radio airtime, and ad exchange (ADEX) inventory — as a single connected plan rather than separate, disconnected buys.
